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Tigers are a whisper away from becoming extinct in the wild. The biggest threat to their survival is poaching and the hunger, particularly in China, for parts of the tiger’s body used in folk medicine. What happens if you deal more harshly with the poachers?

Alan Rabinowitz is an American zoologist, conservationist, field biologist and CEO of Panthera, a nonprofit conservation organization devoted to protecting the world’s 37 wild cat species. Tom Kaplan is an entrepreneur, natural resources investor, philanthropist and Founder/Executive Chairman of Panthera.