Freakonomics On Why KFC Runs Out of Chicken and the Poor ROI on Bank Robbery

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Why does KFC always run out of fried chicken? What is the ROI on bank robbery?

Dazzling audiences around the world with their wry and unconventional insights, Freakonomics authors Steve Levitt and Stephen Dubner offer data-based stories of things that actually influence human behavior, and demonstrate which incentives work, which ones don’t—and why.