Newsweek Feature Stories: The Future of Branding
“It’s not so cool anymore to say ‘I just had a Budweiser.’ You wanna tell your friends you had this like, amazing micro brew beer that they never heard of.”
As part of our partnership with Newsweek magazine, 92Y American Conversation brings you interviews with the reporters behind Newsweek’s top stories. This week, Newsweek technology columnist Kevin Maney discusses how traditional big brands are losing ground to companies forging digital relationships with their customers and “microbrands” promising one-of-a-kind products. Take a listen and then tell us what you think.