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Social Good Summit: What Causes Can Learn From Cat Videos


Ever wondered what it feels like to be part of a global conversation? We’ve found out – and the answer is, pretty good! We’re coming down off our Social Good Summit high. We just wrapped up three days of amazing conversations – onstage, online and around the world – about how we can all use social media to make the world better, not just more social.

There were Summit hubs in Nairobi and Beijing and this year, for the first time, we and our partners – Mashable, the United Nations Foundation, Ericsson, the United Nations Development Programme and the Bill and Melinda Gates Foundation – launched the Global Conversation, sparking hundreds of meetups in countries like Somalia, Uzbekistan, Myanmar, Panama, South Sudan, Chad and may more. Everyone was focused on the questions of how social media had an impact on their own communities and how it could address problems like hunger, lack of education, distribution of resources, making the transition to a democratic government – and so much more.

In this clip, YouTube’s Jessica Mason gives a clever presentation on what social causes and campaigns can learn from online cat videos. Some of the lessons to learn are to tell universal stories, engage regularly and be surprising and original.

You can check out other great videos from the Social Good Summit here.


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